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Coming soon to a theater near you: Surge pricing for movies

CNNMONEY

Would you go see "Geostorm "or "The Snowman" -- two box office duds that were savaged by critics and have abysmal scores on Rotten Tomatoes -- if you didn't have to pay full price to watch them in an empty theater?
Regal Cinemas, one of the largest movie theater chains in the United States, is hoping you might.
The company will experiment with charging more for tickets during peak movie times and less at times wh ...

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