Boston ad agency bows in Hartford

BY Gregory Seay

Boston advertising agency Fuseideas, whose clients include Foxwoods and the Connecticut Lottery, says it has opened a downtown Hartford office to serve them and new clients.

The full-service ad agency opened its local office in Upward Hartford co-working office quarters in the Stilts Building, 20 Church St., CEO Dennis Franczak said Tuesday.

Foxwoods Resort and Casino hired the firm in September to assist with the gaming company's ad-marketing. Fuseideas also works with the state lottery, Franczak said.

Allyson Forster, formerly of ESPN Media Networks, has joined Fuseideas' Hartford office as account director, he said. Its services menu includes brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics.

Fuseideas' other offices are in Portland, Maine; San Francisco; and Prague, Czech Republic.