April 19, 2017

Tourism director to lead New England marketing group

Randy Fiveash, director, Connecticut Office of Tourism

Randy Fiveash, director of the Connecticut Office of Tourism, has been named chairman of the Discover New England board of directors for 2017-18.

Discover New England is a nonprofit destination marketing organization that promotes New England tourism internationally. As chairman, Fiveash will be tasked with increasing global awareness of the region as a four-season destination; helping New England businesses reach international audiences and expanding tour operators' familiarity with regional attractions.

According to Discover New England, the number of overseas visitors to New England has increased by 25 percent since 2012, reaching 2.2 million in 2015. Those visitors also spent $2.1 billion in New England in 2015. The top five overseas visitor markets for New England in 2015 were the United Kingdom, China, Germany, France and India.

Lori Harnois, executive director of Discover New England, said the new Aer Lingus route into New England from Dublin via nonstop flights to and from Bradley International Airport constitutes an opportunity to promote international tourism travel.

"Strong partnerships with the state and organizations like Discover New England will continue to help us attract even greater investment from the international community, and create more jobs and opportunities for Connecticut and New England," said Kevin A. Dillon, executive director of the Connecticut Airport Authority.

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