November 28, 2017

Brackets For Good nonprofit tourney expanding statewide in 2018

PHOTO | Contributed
PHOTO | Contributed
Bracket challenges are preceded by pep rallies meant to raise awareness and excitement among nonprofits and donors.

After raising more than $216,000 in the Hartford region earlier this year, the Brackets for Good nonprofit fundraiser tournament is expanding next year across Connecticut, organizers announced Tuesday.

Last March, Hartford-area nonprofits raised $216,348 in the month-long competition, with 33.2 percent of those donations coming from first-time donors. Based on this success, organizers and sponsor Stanley Black & Decker are asking nonprofits across the state to participate in next year's competition that starts March 2, said Reid McDowell, partnerships and marketing director of Brackets For Good.

The 501(c)3 charitable organization is based in Indianapolis and hosts online, bracket-style fundraising tournaments every March in communities around the United States. Nationally, the organization has raised more than $6.4 million for charitable nonprofits since 2012.

To participate in 2018, charities in Connecticut must register at https://connecticut.bfg.org. Nonprofits have until Dec. 31 to complete the five-minute registration and be considered for the 2018 tournament. Those nonprofits then rally new and existing donors to out-fundraise their opponents.

Each dollar donated online equals 1 point. The organization with the most points, in their match-up at the end of each round, advances in the bracket-style tournament. The organization that advances to the end is awarded a championship donation.

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