February 28, 2018

CT launches campaign to combat opioid crisis

PHOTO | Steve Heap, Shutterstock.com
PHOTO | Steve Heap, Shutterstock.com

Connecticut has launched a statewide public awareness campaign aimed at curbing opioid misuse and stemming the overdose crisis plaguing states across the country, state authorities say.

Dubbed "Change the Script," the campaign provides information on prevention, treatment and recovery provided by local health departments, prevention councils, healthcare providers, pharmacists, and other community partners and stakeholders, according to Gov. Dannel P. Malloy.

The state departments of Mental Health and Addiction Services (DMHAS), Consumer Protection (DCP) and Public Health (DPH) are working together on the campaign, which grew out of the Governor's Connecticut Opioid Response (CORE) Initiative, a three-year strategy to prevent addiction and overdoses.

"It is a complex crisis that does not have one root cause, nor does it have simple solution, but we need to do everything in our power to treat and prevent it," Malloy said in a statement. "Our work on this front will not be finished until our communities and our families are no longer struggling with the grave costs of this illness."

Change the Script was chosen as the theme of the campaign to address the stigma around opioid misuse and addiction, and to focus on the overprescribing of opioids occurring not just in Connecticut, but nationwide.

Funding for the campaign was provided through grants from the U.S. Department of Health and Human Services that were sought collaboratively by DPH, DMHAS, and DCP.

For more information about the campaign, visit www.drugfreect.org

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