June 25, 2018

CT brand shops Pita, Rebel merging

PHOTO | Contributed
PHOTO | Contributed
Pita Group CEO Paul Pita (left) and Rebel CEO Bryn Tindall (right).

Two central Connecticut digital marketing-branding agencies are merging, effective July 1.

Financial or other terms of the impending combination of The Pita Group and Rebel Interactive Group were not disclosed Monday.

Beginning July 1, Pita will operate under the Rebel name and umbrella, relocating its offices to Rebel's at 142 Center St. in Southington.

"Every day the marketing industry is evolving – especially on the digital side. Driving consumer behaviors through content marketing and digital engagement remains one of the biggest challenges for today's brands," Rebel CEO Bryn Tindall said in a statement.

Rebel clients include Otis Elevator, Lyman Orchards, Diamonds International and Honeywell.

Pita Group CEO Paul Pita said, "We've been longtime fans of Rebel Interactive Group, their tremendous digital capabilities and ability to see what's coming next in our industry."

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