October 17, 2018

UConn athletics extends IMG partnership in $93M deal

PHOTO | Contributed
PHOTO | Contributed
Connecticut Huskies carry head coach Geno Auriemma off the court after defeating the Louisville Cardinals 76-54 in the finals of the 2009 NCAA women's basketball tournament at Scottrade Center in St. Louis, Mo.

UConn announced Wednesday it inked a 15-year extension worth up to $93 million for IMG to continue as its exclusive multimedia partner through 2033.

The extended deal maintains IMG's exclusive rights to carry all UConn multimedia, including podcasts featuring Geno Auriemma, radio deals with iHeartMedia Hartford's 97.9 ESPN and the upcoming launch of the women's basketball sponsorship platform noting the team's 11 NCAA Division I championships.

Under the extended agreement, originally forged in 2008, IMG College will continue serving as the exclusive representation of the corporate partner program and commercial business for UConn athletics.

IMG will also continue managing UConn's trademark licensing program through 2033. School officials said the program has generated over $17 million in licensing royalties since it began partnering with IMG College Licensing in 1986.

UConn will receive at least $6 million annually from IMG in royalties, according to the deal.

"For the past decade the partnership between IMG and UConn has generated impactful revenue that directly benefits our athletics teams and we are pleased to extend the relationship through 2033," said David Benedict, UConn's director of athletics.

"This agreement provides a unique revenue sharing model, which will positively impact our bottom line and help support our pursuit of graduation and championships," Benedict said.

This story has been updated to note terms of the deal

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