December 12, 2018

Back East brewery unveils can rebrand

Photo | Back East Brewery
Photo | Back East Brewery
New Back East Brewing cans will be shipping into the market and available at its Bloomfield tap room during December.

One of the earliest Connecticut breweries to can its craft beer has unveiled a new look.

Bloomfield's Back East Brewing Co. has redesigned the cans for its three core beers, Back East Ale, Misty Mountain IPA and Porter, which it began canning more than five years ago.

"When these cans originally came out in early 2013, there was only one other brewery in Connecticut who was putting their beer in cans," co-founder Edward Fabrycki Jr. said in a statement. "Clearly consumers have shown their preference for canned beer."

Back East said it nearly tripled its brewing capacity this year at its Bloomfield facility at 1296 Blue Hills Ave.

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