January 23, 2019

Dynata acquires Westport data firm

Photo | Contributed
Photo | Contributed
Dynata CEO Gary S. Laben.

Dallas-based data and data-services firm Dynata has acquired Westport's Reimagine Holdings Group, a global leader in data creation and technology-enabled business intelligence.

Terms of the deal, which is subject to regulatory approval and expected to close during the first quarter, were not disclosed.

"Bringing together Dynata and Reimagine Holdings is a major step forward in helping us give market researchers, marketers, advertisers and business managers more accurate data and new insights," said Dynata CEO Gary S. Laben in a statement.

Reimagine Holdings comprises multiple business units including Critical Mix, a provider of online survey and digital data; MarketSight, a cloud-based SaaS data analysis and visualization platform capable of connecting with any data stream; and PopResearch, an automated brand and communications market research platform.

Created via the merger of Research Now and SSI, Dynata is one of the world's largest providers of actively managed, permissioned first-party data. Aligning Reimagine Holdings' capabilities with Dynata's will allow the latter to capitalize on Reimagine Holdings' automation, software, fraud-prevention technology, and artificial intelligence tools and platforms to lead data-driven marketing into its next stage of evolution.

"We are excited to be joining forces with Dynata," said Reimagine Managing Partner and co-founder Hugh Davis. "Dynata shares our vision of transforming data into actionable insights, and recognizes the strengths of our automated, technology-driven platforms and services. They are a perfect partner to advance the long-term growth of our business."

Added Reimagne co-founder and Managing Partner Keith Price: "Both organizations share a strong commitment to providing the highest quality data and experience for our customers. Dynata's leading permissioned first-party databases and global reach broaden our ability to more effectively address our customers' needs. This is an ideal match that we believe will clearly benefit our current customers while positioning our combined organizations for continued growth."

Contact Michael C. Bingham at mbingham@newhavenbiz.com

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